Online media and online business are vital to the modern world. The digital platform allows for unique connections with consumers as well as branding to draw customers to your service or product. It also gives you the ability to drive traffic through social media as well as search engines and other websites, resulting in more revenue-generating opportunities.
Digital media companies produce, create or distribute digital content across a variety of platforms. Examples of this include podcasts, video, blogs and e-commerce sites. Some of these companies have a subscription model like the traditional newspaper or magazine models, in which users pay a monthly fee to gain access to content for the entire month.
Digital media has new revenue streams that were not available before. It’s crucial for media companies to be aware of these new possibilities and how they can be used to their advantage.
The three main types of digital media are owned as well as earned and paid media. Owned media comprises your website, your blog and your social media channels. The more owned media an company owns, the more its visibility will be on search engine result pages. This is why it’s important to optimize all of your owned media for SEO so that search engines are able to find it and rank it. Paid media can be comprised of things like PPC or social ads, as well as Retargeting. Earned media is shared content from your customers that can help build your brand such as recommendations via social media or eWOM (electronic word of mouth).
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